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The coach behind the framework.

Working mum, corporate veteran, and ICF-certified coach. I built Bricks & Blocks because I felt the gap myself.

Swetha Vigraham, Founder of Bricks and Blocks Coaching

Swetha Vigraham

Founder, Bricks & Blocks Coaching

About Swetha Vigraham

A working mother who built this for other parents like me.

Associate certified coach logo

Published

Writer & Expert

Featured In

Partner logo: CNA
Partner logo: The Asian Parent
Partner logo: Sassy Mama

The Story

How Bricks & Blocks began

I spent over 15 years in sales and marketing leadership at MNCs. Working hard, travelling often, and trying to be present at home. The gap between who I wanted to be as a parent and who I was at the end of a long workday felt unbridgeable.

"A child's world is shaped by their parents. The journey of change starts with
them."

Our guiding philosophy

So I started researching. Two years of intensive parenting research and hundreds of parent coaching sessions later, Bricks & Blocks was born: a structured, practical framework that respects how little time busy parents actually have.

My Credentials

A blend of professional training and lived experience

Professional Coaching

  • ICF-Accredited Parent Coach
  • Certified in evidence-based frameworks
  • 300+ parents coached
  • 50+ workshops delivered
  • 2+ years parenting research
  • Working mother of two, Singapore-based 10+ years

Thought Leadership

  • Published in CNA, The Asian Parent, Sassy Mama
  • Host of Everyday Parenting Podcast
  • 20+ episodes launched
  • 30+ guests interviewed

Corporate Facilitation

  • 15+ years MNC sales leadership
  • Corporate workshop facilitator
  • 20+ facilitations designed
  • Partnerships with leading MNCs

Community Building

  • School partnerships across Singapore
  • Social service collaborations
  • Parent Pod facilitator
  • Community-driven program design

My Approach

Evidence-based frameworks grounded in real-world application

Evidence-Based

I blend research from child psychology, positive parenting, and coaching methodologies. No fluff, just what works.

Practical Tools

Every session delivers actionable strategies you can use immediately, designed for busy parents with limited time.

Judgment-Free

There's no perfect parent. My sessions are safe spaces where guilt is acknowledged, not amplified.

"The growth of a child begins with the growth of the parent"

This is why I do what I do, and it's the foundation of every program I build.

30 minutes. No commitment. Just clarity.

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